Linguistic practices as antropotechnique in the context of informative modernity

Abstract

The article deals with the issue of linguistic practices, which requires rethinking in the context of the information society. It is noted that information reality is investigated using the paradigms «communicative revolution», «communicative reality». It is noted that the formation of an information society is accompanied by the development of new forms of rationality, improvement and the emergence of new means and forms of communication. It is about the emergence of hypertext as a new linguistic practice. On the example of communication G. Skovoroda and M. Kovalinsky demonstrate linguistic practices that are changing in the conditions of information modernity.