Obstacles and Factors of Medical Services Trade
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Abstract
This publication deals with the main factors and obstacles influenced on the formation of the market for medical tourism services in Ukraine. Low mobility, disunity and imbalance with complementary tourism services are obstacles for the export of medical and recreational services. As far as international health business is concerned that it is growing rapidly, and there are factors influenced for the development of it. Authoresses mentioned the competitive advantages of medical and recreational services, which include not just the price, quality and variability of services, lack of queues, but also comfort and favorable climate, good landscape and roads, railways and architectural monuments.
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медичний туризм, конкурентні переваги, міжнародний бізнес у галузі охорони здоров’я, варіативність послуг, медицинский туризм, конкурентные преимущества, международный бизнес в сфере здравоохранения, вариативность услуг, medical tourism, competitive advantages, international healthcare business, variability of services
Citation
Kaminska T. M. Obstacles and Factors of Medical Services Trade / T. M. Kaminska, N. M. Martynenko // Economic and social-focused issues of modern world : conf. proceedings of the 2nd intern. sci. conf., october 16–17, 2019. – Bratislava, Slovak Republic, 2019. – P. 56–59.